Buying an engagement ring is one of the most meaningful investments you’ll make, and choosing the right one can make all the difference in a proposal. Here’s a comprehensive guide to help you navigate the key decisions on style, stone, budget, and timing.

How Much Should I Spend on an Engagement Ring?
The “rule” used to be a month or more of your salary, but experts advise that the amount you spend should reflect what feels right for you. Whether it’s £200 or £50,000, an engagement ring is a personal purchase, and the significance is in the gesture, not the price.
What Should I Look for When Choosing a Ring?
If your partner has hinted at their preferred style, you’re in luck. Otherwise, observe the types of jewelry they wear: Do they prefer yellow or white gold? Are their tastes classic, vintage, or more alternative? For active lifestyles, consider rings with sturdy designs. Friends or family members in the know can also be helpful, provided they can keep a secret.
How Can I Find Out Their Ring Size?
If they wear rings on either their left or right third finger, you can borrow one and have it sized by a jeweler. If not, tracing the inner circumference of a ring can work, and the average UK size for a woman is “L.” Remember, resizing is an option if needed after the proposal.
When Should I Buy the Ring?
Aim to have the ring ready a few months before your proposal date. Choosing a ring takes time, and most jewelers need about four to six weeks for customizations. Avoid rushing this meaningful purchase and invest time in finding a style your partner will love.
Where to Buy an Engagement Ring Online
Several well-known jewellers offer a broad range of engagement rings online, from timeless solitaires to unique modern designs. Options range from budget-friendly choices to high-end luxury, with some offering return policies or financing plans to help ease the decision-making process.
- Ceylon Blue – Known for its high quality sapphire and diamonds.
- F. Hinds – Known for its value-oriented diamonds and classic solitaire rings.
- Fenton – A modern brand offering responsibly sourced diamonds and lab-grown options.
- Goldsmiths – A traditional jeweler with a broad selection from minimalist to vintage.
- Ernest Jones – A UK staple with a wide range of designs and precious metals.
- Tiffany & Co. – The iconic jeweler renowned for classic engagement styles.
- Shay – For statement pieces with high-quality gemstones and Art Deco influences.
- Jessica McCormack – Vintage-inspired rings that blend antique charm with modern flair.
- Liberty – Ideal for those who want alternative gemstones, like emeralds and sapphires.
- Rainbow K – Known for bold color and intricate Art Deco-inspired designs.
- Cartier – A timeless choice, with styles in platinum, rose gold, and more.
- Rat Betty – Edgy and unconventional, perfect for those who want a unique look.
- Beaverbrooks – A range of styles for every budget and aesthetic.
- Angara – Specializing in gemstone rings and customizable designs.
- The Diamond Store – Family-owned since the 1950s, with lab-grown diamond options.
What Should I Look for in a Diamond?
If you’re choosing a diamond, the “four Cs” are the standard criteria:
- Color: A colorless diamond is more valuable, but colored options like yellow or pink can be striking.
- Clarity: Fewer inclusions (internal flaws) increase the diamond’s value.
- Carat: Heavier diamonds cost more, but consider your partner’s lifestyle for everyday wear.
- Cut: From round to princess, choose a cut that fits their style.
Considering Diamond Alternatives
For a less traditional approach, consider these popular alternatives:
- Sapphire: Available in various colors, sapphires offer durability and elegance.
- Emerald: A rich green stone with classic appeal.
- Ruby: Known for its deep red hue, symbolizing passion and success.
- Solar Diamonds: A recent innovation, these diamonds are grown from sunlight and are more affordable than traditional diamonds.
Engagement Ring Settings and Band Materials
The main stone can be set in clusters, halos, solitaires, or three-stone designs, each offering a different visual effect. For the band, white gold, yellow gold, and platinum are traditional choices, though rose gold is increasingly popular. Ensure you buy from a reputable jeweler and ask questions to verify authenticity.
Do Diamonds Hold Their Value?
Diamonds may not retain their purchase value immediately and could take years to appreciate. While they carry emotional and symbolic significance, consider this primarily a purchase from the heart.
Finding an Ethical Ring
To ensure an ethical choice, look for Kimberley Process certification, which minimizes conflict diamonds. Also, ask your jeweler about the origins of their stones and materials and whether the piece was made under fair labor conditions.
Can You Propose Without a Ring?
If a traditional ring isn’t feasible or doesn’t suit your partner, consider proposing with a placeholder or “pre-ring.” You can later choose the ring together, making it a meaningful joint decision.